Innovation

Technology

Consumer understanding is crucial for innovation, highlighting frustrations or unmet needs. Therefore, building new propositions upon real consumer benefits permits us to expect a greater chance of success. However, in the food market which has been in development throughout Human existence, needs are still largely fulfilled by a huge food diversity all over the world, rather than by convergence. All the same needs or frustrations do exist unfulfilled by current offers and this could be due partly to technical barriers such as boiling temperature or physical state of water. Sometimes disorders or unbalanced diet have been created by modern life. So, the Food industry could truly create innovation by connecting these unmet needs or frustration with progressive ideas in Technology and Science or transfer from other field. Despite a millenium of food history, progress continues allowing an immense world of inventiveness as can be seen in fermentation, strerilization, flash pasteurisation, active packaging, nutrition and functionality of foodstuffs. It is all to the benefit of consumer if innovation brings truly new applications and solves paradoxes or frustrations.

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