Competitive Edges

Competitiveness can be about any attribute of the product that differentiates it in the marketplace . This means a product’s uniqueness, packaging technology, communication, or the fact that it fullfils a new consumer benefit. It could be the result of a unique business competence ....

Examples :

1. Products Formulation : Nutella from Ferrero
2. Packaging Convenience : Marie trays
3. Price :
   1. Efficient organization : Procter
   2. Efficient production units : Mars
4. Distribution via Internet : Nespresso
5. Commercial :
6. Dedicated sales: St Hubert
7. Merchandising : Ducros
8. Category Management : Brand/Own label
9. Communication : Equitable Trade: Max Havelaar

And what are the advantages that YOU want to develop?

Thorough understanding of the consumer with respect to quality/cost ratio is required meanwhile. Here are some leads towards a new approach to Innovation....

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